We have experienced for ourselves what “standard” feels like.
A tailor-made suit always fits better than an off-the-rack one. We’ve learned this form personal experience.
After several years in the personnel development department of a large corporation, MRE founder Mirco Rahmel had organized and participated in almost every type of training and was always on the lookout for the newest training provider or idea. But one learning plan was similar to the next, one training course to the next and the management workshop was based on the same concept as the apprentice training. Time and again, the personnel developers had to invest a huge amount of time and effort in developing a suitable and, above all, individualized offer. When a career change and opportunity drew the now Managing Director of MRE to a start-up, the sobering realization came quickly: the same trainers, coaches and seminar leaders stood in front of the young start-up team with the same presentation and the same content as they had once stood in front of the Group Management Board. We were just a number in the system, being rehashed one after the other. Shouldn’t a startup be helped differently than a large corporation? Should a trainer really do everything? And with the same process?
With the same presentation and the same content? From a business perspective, scalability through standardization is understandable and even clever – but does this have any place in the development of people and organizations? Questions that Mirco Rahmel answered then and now with a clear “no” and which led to the founding of MRE. More than a decade later, we are now exactly who we would have liked to be back then. Since our first customer, we have become more and more individualized. From listening carefully to and understanding our clients to developing an individual training plan – based on over 2,500 subject areas, assigning a suitable expert from over 1,000 individual personalities, selecting the most efficient teaching methods depending on the topic, and assigning a personally responsible person to each individual client. We are now the provider that we ourselves urgently needed at the time and that our customers now greatly appreciate in every single training, coaching, seminar, etc.
Founded because further training should not be pointless.
Customers all over the world trust our training plans.
Our aim is to ensure that no one is simply appeased with standard one-size-fits-all approaches.
Note from Marketing: The following text was penned by our management, who have a very strong stance on the current training market. Even though we are known for our honesty and direct and unfiltered communication, we have taken the liberty of censoring the following lines in one place or another to make them friendlier for our public image. However, we fully support the actual message 🙂
Entrepreneurial training is like gardening – every plant needs its own care in order to grow. While some need a lot of fertilizer, others are best served with fresh water. Some are watered daily, others once a month and still others deteriorate if they are exposed to too much moisture. And yet the ███████ market currently offers water lilies the same care as cacti. This is not only absolutely █████████ pointless and a complete █████████ waste of time, but also jeopardizes the success of those who had actually hoped for support.
We consider this approach to be ██████, █████████ █████ █████████████ inefficient and therefore aspire to do things differently than is common ████████████ practice. Everything we do and offer our customers is based on the realization that there is no “one-size-fits-all solution” in corporate training. The start-up should not receive the same as the large corporation and the marketing department should not get the same ██████████ training as the boardroom. Further training must be individualized. Otherwise, what’s the point.
